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Singles Day 2026

Singles Day 2026: when it is and which deals are really worth it

Updated 26 October 202616 days to go

Short answer

Singles Day is on 11 November every year, a Wednesday in 2026. It comes from China, where it is the biggest online shopping day of the year; in Germany many online shops now join with their own discounts, often number-themed like 11% or €11. Compare every price with the price history: many discounts only look big against the RRP.

Checklist

  • Make a wish list and set a price alert for each product
  • Compare with the lowest price of the last 30 days, not the RRP
  • Check whether 11% codes can be combined with sale prices
  • Look at the shop's return policy and shipping costs
  • For tech: is it the current model or a predecessor?

The strongest deals right now

Where does Singles Day come from?

Singles Day comes from China: the date 11.11 with four ones stands for single people. Since the late 2000s online retail has used the day for big sales; today it outsells Black Friday there. In Germany it is smaller but used by more shops every year.

Singles Day or Black Friday?

Black Friday follows two weeks later on 27 November 2026, and many products drop again. A strong Singles Day price is still worth it if it matches or beats the previous best price; waiting then rarely pays off.

How to spot real Singles Day deals

Price history is what counts. 50% off a high RRP can still be more than the usual market price. We show the previous price for every deal and the price history where available.

Frequently asked questions

When is Singles Day 2026?

On Wednesday, 11 November 2026.

Which shops take part in Singles Day?

Shops usually announce it shortly before. We add confirmed offers and codes to our discounts page.

Is Singles Day cheaper than Black Friday?

Not in general. Some products are cheapest on 11.11, others in Black Week. A price alert shows you the right moment.

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